By Sandra Weintraub

The Hidden Intelligence explores what instinct is and isn't, and why it is usually hidden. in line with interviews with executives from Fortune 500 businesses to entrepreneurial startups, the booklet is stuffed with insights the writer has accrued through the years operating with inventive challenge fixing and ideation concepts. It brings our instinct into the mainstream of these talents the most important to operating a profitable company. The Hidden Intelligence explores how instinct in its a number of kinds is helping to create new items and advertising and marketing suggestions at huge and firms. It explains what's and what's no longer instinct, why it is usually hidden, and demonstrates that after it's used thoroughly, the intuitively-based selection is usually correct.Sandra Weintraub all started administration assets over 20 years in the past as a coaching and administration improvement consulting company. She has supplied education for Fortune 500, academic, and governmental corporations, served as an accessory professor in administration talents at Brandeis collage, and released numerous articles on administration and instinct. useful purposes of instinct in businessSuccess tales of sought after companies who've used instinct for development and profitabilityHow to faucet your organizational artistic pondering power

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Despite the absence of courses on intuition in most formal educational settings, a recent study by Jagdish Parikh at Harvard Business School found that business executives in a crosscultural study attribute 80 percent of their success to acting on intuitive insights. Parikh received over 13,000 responses to his questionnaire and found that over 75 percent of those respondents felt they used intuition and logic about equally. Some 48 percent of female respondents said that they use more intuition than logic in their personal lives.

Ironically, it is often those very misfits who come up with the most brilliant and innovative ideas. 7 Are Creative People Different? There is a widespread cultural notion that creative people are, well, odd. Studies of the traits ascribed to creative people by conventional wisdom, according to the research of Mihaly Czikszentmihali, includes being impulsive, nonconformist, making up the rules as he or she goes along, liking to be alone, and tending not to know their own limitations. ” This misperception that creative people are lacking in basic character values in fact has nothing to do with their creativity and may be as true for people who choose to be less creative as well.

Between 52 and 79 percent of respondents agreed or strongly agreed with the following statements: 1. 2. 3. 4. 5. Many senior managers use intuition in making decisions, at least to some extent. Higher intuitive capabilities would contribute to greater success in business. Intuition has a role to play in almost every facet of life. Intuition is a characteristic associated more with women than with men. Few managers who use intuition would openly admit to the same. It is this last statement that creates the fundamental paradox.

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