Absolute Beginner's Guide to Launching an Ebay Business by Michael Miller

By Michael Miller

A real-world company publication for the explosion of eBay marketers! Absolute Beginner's advisor to Launching an eBay enterprise publications you step by step in the course of the technique of developing an eBay company, and provides real-world recommendation on the right way to run that company on a day by day foundation and maximize monetary luck. This e-book covers settling on what sort of company to run, writing an action-oriented marketing strategy, constructing an efficient accounting process, establishing a house place of work, acquiring beginning stock, arranging preliminary investment, setting up an eBay presence, and arranging for computerized post-auction administration.

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Marketing: Marketing-Politik by Professor Dr. Ralph Berndt (auth.)

By Professor Dr. Ralph Berndt (auth.)

Das vorliegende Buch ist der zweite Band eines dreiteiligen Gesamtwerks, das die Grundlagen des advertising and marketing umfassend darstellt. Inhalt dieses Bandes sind die verschiedenen Teilbereiche der Marketing-Politik: Produkt-, Sortiments- und Service-Politik, Kontrahierungspolitik, Kommunikationspolitik und Distributionspolitik. Dabei wird durchgehend eine entscheidungsorientierte Betrachtungsweise angestellt.
Erstmalig werden in einem Marketing-Lehrbuch die innovativen Formen der Kommunikationspolitik (Corporate-Identity-Policy, Sponsoring, Product Placement, Integrierte Kommunikation) und die Verkaufspolitik (von der Planung des Umfanges des Au?endienstes sowie der Verkaufsbezirke ?ber die Steuerung des Au?endienstes bis hin zur Planung von Au?endienstbesuchen) behandelt.

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Document engineering : analyzing and designing documents for by Robert J. Glushko

By Robert J. Glushko

Much of the enterprise transacted on the internet at the present time happens via details exchanges made attainable by utilizing records as interfaces. for instance, what looks an easy buy from a web book shop really consists of at the least 3 varied company collaborations -- among the client and the web catalog to pick a ebook; among the bookstall and a bank card authorization carrier to ensure and cost the customer's account; and among the book place and the supply provider with directions for choosing up and supplying the publication to the buyer. record engineering is required to investigate, layout, and enforce those web details exchanges. This ebook is an creation to the rising box of record engineering.

The authors, either leaders within the improvement of record engineering and different e-commerce tasks, research rfile exchanges from a number of views. Taking a qualitative view, they appear at styles of record exchanges as elements of industrial types; records in additional aspect, they describe ideas for interpreting person transaction styles and the function they play within the total enterprise technique. They describe strategies for examining, designing, and encoding record versions, together with XML, and talk about the innovations and architectures that make XML a unifying expertise for the subsequent new release of e-business purposes. ultimately, they transcend rfile types to think about administration and strategic matters -- the company version, or the imaginative and prescient, that the knowledge exchanged in those records serves.

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Securing digital video: Techniques for DRM and content by Eric Diehl

By Eric Diehl

Content material safeguard and electronic rights administration (DRM) are fields that obtain loads of realization: content material proprietors require structures that shield and maximize their sales; shoppers wish backwards compatibility, whereas they worry that content material vendors will secret agent on their viewing conduct; and lecturers are afraid that DRM could be a barrier to wisdom sharing. DRM applied sciences have a terrible popularity and aren't but trusted.  This publication describes the main facets of content material defense and DRM structures, the target being to demystify the know-how and strategies. within the first a part of the booklet, the writer builds the rules, with sections that hide the explanation for shielding electronic video content material; video piracy; present toolboxes that hire cryptography, watermarking, tamper resistance, and rights expression languages; alternative ways to version video content material safeguard; and DRM. within the moment half, he describes the most current deployed suggestions, together with video ecosystems; how video is secure in broadcasting; descriptions of DRM platforms, comparable to Microsoft's DRM and Apple’s FairPlay; concepts for safeguarding prerecorded content material disbursed utilizing DVDs or Blu-ray; and destiny tools used to guard content material in the domestic community. the ultimate a part of the publication seems in the direction of destiny study subject matters, and the most important challenge of interoperability.  whereas the booklet makes a speciality of holding video content material, the DRM rules and applied sciences defined also are used to guard many different different types of content material, similar to ebooks, files and video games. The booklet could be of worth to commercial researchers and engineers constructing comparable applied sciences, teachers and scholars in details protection, cryptography and media platforms, and engaged shoppers.

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The benefits of e-business performance measurement systems by Matthew Hinton, David Barnes

By Matthew Hinton, David Barnes

To take part absolutely within the new global of e-business, corporations need to make major monetary investments. How then, may still they evaluation e-business funding proposals and display screen the ensuing functionality in their online enterprise operations? To what quantity are conventional functionality dimension structures healthy for an international the place clicks now not bricks ascertain company good fortune? This CIMA record describes study investigating how enterprises were adapting their functionality size platforms for e-business. The learn aimed to spot the beneficial properties and merits of an efficient e-business functionality size process by means of learning twelve organizations that experience had a few luck in constructing functionality dimension structures compatible for the online atmosphere. * according to 4 years of case research study inlcuding interviews with 12 managers* bargains a particular view of e-business in measuring the functionality of a enterprise* suggestions are made according to the findings from move case research

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Business Process Management - Concepts, Languages, by Mathias Weske

By Mathias Weske

This textbook is ultimate for sessions on company procedure administration, info structures structure, and workflow administration. it's also beneficial for venture managers and IT pros operating in company approach administration, because it presents a vendor-independent view at the subject. The accompanying site includes extra info, reminiscent of hyperlinks to references which are on hand on-line, routines that provide the reader a deeper involvement with the themes addressed, and extra educating fabric.

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The Semantic Web: Real-World Applications from Industry by Jorge Cardoso, Martin Hepp, Visit Amazon's Miltiadis D.

By Jorge Cardoso, Martin Hepp, Visit Amazon's Miltiadis D. Lytras Page, search results, Learn about Author Central, Miltiadis D. Lytras,

This expert e-book presents a sequence of case reviews which provide examples of genuine merits to be derived from the adoption of semantic internet dependent ontologies in genuine global events, reminiscent of telecommunication, B2B integration, tourism, schooling and extra. The booklet is designed to create structures for bringing specialists jointly (key govt representatives, and academia) from various nations, and to collect the latest use of semantics and ontologies.

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E-Procurement : Grundlagen, Standards und Situation am Markt by Patrick P. Stoll

By Patrick P. Stoll

In vielen Unternehmen wird die Beschaffung immer noch als operatives Geschäft ohne Relevanz für den Unternehmenserfolg betrachtet. Die Beschaffungsprozesse laufen kompliziert, zeitaufwendig und ohne strategischen Fokus ab. Um diesen Missständen abzuhelfen sind elektronische Werkzeuge zur Unterstützung und Automatisierung der Beschaffungsprozesse entwickelt und in der Praxis eingeführt worden. Der Einsatz solcher Werkzeuge wird als E-Procurement bezeichnet.
Das Thema E-Procurement ist mit dem Ende des Internet-Hypes zusammen mit den übrigen Konzepten des E-Business in heftige Kritik geraten, jedoch ist das Scheitern von E-Procurement-Projekten in Unternehmen keinesfalls auf das Konzept des E-Procurement selbst zurückzuführen. Vielmehr sind beim Verständnis und bei der Umsetzung von E-Procurement in den Unternehmen vermeidbare Fehler gemacht worden.
Dieses Buch kann als Leitfaden für Entscheider, Projektmitarbeiter und Studierende dienen, die sich praxisorientiert mit der Thematik des E-Procurement vertraut machen wollen und für ein entsprechendes Projekt Unterstützung suchen.
"Patrick P. Stoll hat hier wertvolle Arbeit geleistet, einmal systematisch und umfassend die einzelnen Aspekte des elektronischen Einkaufswesens vorzustellen. [...] Das Buch geht fokussiert und ohne große Umschweife auf die dargestellten Punkte ein. Mit knapp a hundred and sixty Seiten nagt es nicht allzusehr am knappen Zeitbudget des IT-Verantwortlichen und bietet im Gegenzug eine wertvolle systematische Zusammenfassung der für die Praxis relevanten Grundlagen."
der EDV-Leiter, 03/2007

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Food Industry and the Internet: Making Real Money in the by Drew Smith

By Drew Smith

Who's earning profits on the net and who's wasting it? This e-book brings jointly the 1st 2 hundred and fifty tales to seem at the progressive nutrition intelligence carrier efoodnews.com. now we have interviewed some of the biggest businesses within the foods and drinks company and likewise these small/medium corporations so much actively pursuing e-commerce. This e-book concisely summarises and analyses the findings of those discussions and publications you to find either the profitable and unsuccessful options. while you're attempting to advance a cohesive and inventive on-line presence in your company then this ebook is tailored for you.

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Business Web Strategy Design, Alignment, and Application by Latif Al-hakim, Massimo Memmola

By Latif Al-hakim, Massimo Memmola

Within the modern discussion surrounding enterprise internet procedure, salient matters indicating difficulty in digital house are rising: (1) that the web may perhaps create extra managerial difficulties, and (2) that it could no longer really be an answer for company difficulties. Empirical reports element to an absence of sound managerial net procedure in addition to a mismatch among a company s internet technique and its enterprise method.

Business internet method: layout, Alignment, and Application addresses the space in company net approach via a suite of focused managerial matters. amassing the newest theoretical frameworks, case experiences, and authoritative learn, this in-depth assortment could be a strong instrument for managers, experts, and running shoes of their efforts to maximise the facility of the net to aid company method, and a wealthy reference for teachers, researchers and scholars within the box of net strategy.

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