By Peter Turner

Few motion pictures have had the impact and impression of The Blair Witch undertaking (1999). Its arrival was once a horror cinema palette purifier after a decade of serial killers and postmodern intertextuality, a naked bones 'found pictures' development setter. during this Devil's recommend, Peter Turner tells the tale of the movie from his belief and construction then presents a distinct research of the strategies used, their entice audiences and the topics that helped make the movie such a world hit, together with the pionerring net marketing.

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However, then the film switched to showing the contents of the film canisters found in the jungle and this footage is presented in the mockumentary style. The Blair Witch Project eliminates the search and discovery of the tapes shot by the three filmmakers and instead presents only what they shot to the audience. There is no framing device, only a supposedly real document of what the characters witnessed and experienced. However, The Blair Witch Project is not simply a mockumentary. What begins as an earnest effort to create a documentary by Heather and her crew quickly descends into what is closer to fake cinéma vérité.

Myrick and Sánchez had their rough cut complete featuring both Phase 1 and 2 footage and then ‘on September 23rd, indieWIRE, a favourite magazine of the Haxan team, announced that the then little seen The Last Broadcast would be beamed digitally into art-house theatres as well as into 250,000 homes via the Independent Film Channel’s broadband website during the next three months’ according to Kendzior (1999: 39). Stefan Avalos, one of the directors of The Last Broadcast, says he is certain that it was at this point that the Haxan team changed their film after seeing The Last Broadcast and becoming aware that other people would see it.

Starburst. 255 (1), 52-58. Pincus, A. ’ The Independent. org/node/412 Young, J. indd 32 03/11/2014 15:17 The Blair Witch Project 2. The Aesthetics of Artificial Authenticity The Blair Witch Project might at first glance appear to be a difficult film to talk about in terms of its visual style. After all how much can be said about a film that is so deliberately ugly with amateur camera work that it is said to have made audiences feel sick when watching it in cinemas? Actually, there is plenty to discuss as The Blair Witch Project is a very carefully constructed piece of fiction, deliberately crafted in terms of editing and cinematography to create the impression of authenticity.

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