By Lewis Brian Massey Christine Smith Richard
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Additional info for The Tower under Siege: Technology, Power, and Education
Example text
Now that the World Wide Web has entered the educational-media mix, the possibility for international distribution and expansion can be inviting to private-sector operators. The Web theoretically increases marketing, promotional, and distribution reach to include markets traditionally protected by distance and national boundaries. International expansion has been slow, however, and few companies – even those with Web-based offerings – have made large investments in or even announcements on international strategies.
Node is a virtual network that fosters collaboration and coordination among those using telelearning technologies, including post-secondary faculty and administrators. It provides an electronic newsletter, Web-based conferences, and a variety of professional development and research resources. book Page 39 Thursday, July 12, 2001 2:02 PM 39 From the Ramparts p o l i c y f r a m e w o r k s Policy frameworks are efforts to develop a coordinated strategy and common goals for the implementation of telelearning technologies within a provincial jurisdiction.
Net is an example of a private firm’s licensing, packaging, and selling of a recognized institution’s course offerings on-line. While the eventual success or failure of this particular endeavour is yet to be determined, this strategy provides a model other private providers might well follow in the future. The market strategies described above are a few features of an increasingly competitive and emerging marketplace. As the industry matures, it is possible that we will witness consolidation in the form of mergers and acquisitions as the more successful firms begin to expand and dominate markets.