By Rex A. Wright
This booklet honors Jack W. Brehm's contributions to psychology, all of which revolve round a valuable subject matter of motivation and social habit. It starts off with own chapters after which provides a set of state-of-the-art, substantial chapters authored by means of researchers whose paintings Brehm has strongly prompted. It concludes with a bankruptcy through Jack Brehm that displays at the box of psychology, discusses a brand new concept of social effect, and provides rules in regards to the course within which our knowing of human habit may perhaps circulate. Motivational Analyses of Social habit can be of worth to investigate scientists, educators, and practitioners drawn to social motivational tactics and people who constructed significant theories during this zone. readers comprise members focusing on social, scientific, organizational, character, wellbeing and fitness, and motivational psychology, and psychophysiology. The publication might even be perfect for complicated classes on social motivation and the heritage of psychology.
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Extra resources for Motivational Analyses of Social Behavior: Building on Jack Brehm's Contributions to Psychology
Sample text
1953). Communication and persuasion. New Haven, CT: Yale University Press. Janis, I. , & Gilmore, J. B. (1965). The influence of incentive conditions on the success of role playing in modifying attitudes. Journal of Personality and Social Psychology, 1, 17–27. Jones, R. , Linder, D. , Kiesler, C. , Zanna, M. , & Brehm, J. W. (1968). Internal states or external stimuli: Observers’ attitude judgments and the dissonance-theory—self-persuasion controversy. Journal of Experimental Social Psychology, 4, 247–269.
An aversive consequence occurred in the proattitudinal condition when students believed the essay would boomerang. It occurred in the counterattitudinal condition when students believed it would have a straightforward persuasion effect. It did not matter whether the essays were pro or counterattitudinal. The necessary and sufficient condition for dissonance was that the essay produced a foreseeable, unwanted consequence. It seems a long way from Festinger’s initial theory to say that inconsistency is not necessary for dissonance.
If people feel reasonably positive about themselves, they see themselves as competent and moral human beings. Anything that challenges that view will result in dissonance. Cognitive inconsistency results in dissonance because good, competent, and moral people do not usually act in ways that run contrary to their beliefs. They do not convince other students that a dull task is interesting, they do not extol the virtues of marijuana to high school youngsters, they do not write essays about raising college tuition fees if they believe that the fees should not be raised.