By Gregory Berns Ph.D.

No association can live on with no iconoclasts -- innovators who single-handedly upturn traditional knowledge and have the ability to in attaining what such a lot of others deem impossible.

Though vital, precise iconoclasts are few and much among. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the limitations the human mind areas on leading edge considering, together with worry of failure, the urge to comply, and the tendency to interpret sensory details in conventional ways.

Through brilliant debts of profitable innovators starting from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns finds the interior workings of the iconoclast's brain with notable readability. each one enticing bankruptcy is going directly to describe sensible activities we will be able to every one take to appreciate and unharness our personal capability to imagine in a different way -- equivalent to searching out new environments, novel studies, and first-time acquaintances.

Packed with attractive tales, science-based insights, powerful practices, and examples from a startling array of disciplines, this enticing booklet may help you know the way iconoclasts imagine and equip you to start considering extra like an iconoclast yourself.

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Additional info for Iconoclast: A Neuroscientist Reveals How to Think Differently

Sample text

Although the Chihuly operation has varied in size, it currently hovers around one hundred people. And with no limit to the prices the market has been willing to pay for Chihuly’s work, the artist has done well by all conventional standards of success. Indeed, few artists have achieved a level of financial success like Chihuly. Those inviting immediate comparison include Picasso, Warhol, and Hockney. For all practical purposes, Chihuly invented the forms of glass sculpture that he is now associated with.

From that point on I could see the advantages of not being the gaffer. Because if you have 10 people out there, and sometimes we have 15, you can watch everything that’s going on. You can talk to the guy doing the coloring, and somebody else if you want to make it bigger or speed it up. A lot of those decisions are made on the other side of the shop, not where the gaffer is. I think that made me a lot more creative and perhaps do a lot more work than other people could. 1 Chihuly’s story is striking because he did not become an iconoclast until he lost his eye.

By the time we become aware of what we are seeing, we perceive the visual stream not as a rectangular grid of light and dark spots, but as a landscape of stationary and moving objects, each with its own identity. To appreciate the transformation from local to global information processing, examine figure 1-2. 6 There is no triangle, but your brain, using its global processing mode, perceives one anyway. You can force yourself to drop down from global processing by staring at one of the individual elements, but this is generally a temporary state as your brain wants to make sense of what it is seeing.

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