By Bollinger J.
Buying and selling bands, that are strains plotted in and round the fee constitution to shape an envelope, are the motion of costs close to the perimeters of the envelope that we're drawn to. it is not the most recent of principles, yet as John Bollinger of Bollinger Capital administration issues out, it really is essentially the most robust thoughts to be had to the technically dependent investor, answering no longer even if absolute purchase and promote signs are being given yet no matter if costs are excessive or low on a relative foundation. buying and selling bands can forewarn even if to shop for or promote through the use of signs to substantiate rate motion. How do buying and selling bands paintings? Bollinger, of Bollinger Bands popularity, explains how.
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If that’s you, you can stop at the end of Part I. Of course, you may not want to, but then that’s your choice. If you read Part II, you’ll be informed well enough to question or guide a specific implementation of social business practices and in particular to specify the required metrics relevant to your business. If you are a process leader who is championing a social business initiative within your organization, you should consider reading at least through Part II. If you read Part III, you’ll have a solid handle on the underlying concepts along with the resources and pointers to actually plan and implement social technologies as you build your social customer experience platform.
Missing this opportunity is unfortunate because social technology and the ability to step beyond pure marketing efforts are within the reach of nearly everyone. 0—offer a viable approach to drive change deep inside business to produce better experiences for customers. There is something here for most any organization, something that extends beyond marketing and communications. This chapter, beginning with the social feedback cycle, provides the link between the basics of social media marketing and the larger idea of social technologies applied at a whole-business level.
Engagement in a social context implies that customers have taken a personal interest in what you are bringing to the market. In an expanded sense, this applies to any stakeholder and carries the same notion: A personal interest in your business outcome has been established. Consider the purchase funnel shown in Figure 1-1. As customer conversations enter the purchase cycle in the consideration phase of the sales process, there is a larger implication: Your customer is now a part of your Marketing department.