By Sr., David L. Edgell, Maria DelMastro Allen, Jason Swanson, Ginger Smith
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For instance, water management issues are usually a concern of local governments and residents, yet water parks, large golf resorts, aquariums and other tourism infrastructure can consume vast quantities of water. 8, are examples of potential drains on a community’s water supply if not properly planned and managed. Therefore, waterworks departments must consider both the tourism industry and the local residents when developing their policy. This is crucial for the industry’s long-term success, and not understanding it can lead to a funding organization’s focus tied only to promotion or marketing and less to other initiatives of equal importance to tourism development, such as research, product development and environmental, social and economic sustainability.
Strategies and tactics 19. Field marketing 20. 10 Strategic plan development flow chart Note: This chart was designed by David L. Edgell, Sr. to illustrate to communities a possible planning tool in developing a strategic plan. , Jun Lai, Jukka M. Laitamaki, Hannah R. Messerli, Peter D. Nyheim and Stanley C. Plog. (2007). Travel and Tourism: An Industry Primer. , Upper Saddle River, NJ. Berno, Tracy and Colleen Ward. (2005). Innocence Abroad – A Pocket Guide to Psychological Research on Tourism.
Added to the direct economic benefits reaped by local artisans and tourism industry employees are increased pride in the (local) heritage, enhanced self-worth, or global recognition through bringing the world and its cultures to the destination’s doorstep. 7). Klien et al. R. Gast) 18 Tourism Policy and Planning has noted this by saying, ‘The user’s willingness to pay is increasing function of beach quality’. Economic and non-economic costs While positive economic impacts draw the attention of developers and governments, tourism organizations must recognize the existence of negative economic possibilities when developing the policy.