By Nina K. Prebensen, Joseph S. Chen, Muzaffer Uysal
This ebook makes an attempt to stipulate worth construction in vacationer stories, theoretically and essentially, as a way to receive new understandings and versions to assist establish how price production is altering in the tourism and exhibit ways that either travelers and settings can proactively participate in this transformation, hence changing into an essential aspect in its luck. via together with significant elements of price construction, i.e., mental and physiological features of a vacationer trip, the ebook places ahead basic principles on how you can recognize and deal with vacationer event as a value-based build and private narratives. The publication has 19 chapters and a topic index. to be had In Print
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Extra resources for Creating experience value in tourism
The chapter is organized as follows. It first uncovers the definitions pertaining to co-production, co-creation and other related concepts. This is followed by theoretical perspectives on co-production/co-creation and the co-production–co-creation matrix as they apply to the tourism context. A review of the literature on barriers to a superior level of customer orientation (including co-creation) is then introduced, followed by the co-production–co-creation continuum framework. The chapter concludes with implications of moving along the continuum framework and future directions towards co-creative modalities of service orientation in the tourism context.
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What we need to create is an experience environment within which individual … consumers can create their own unique personalized experience’. Personalized co-creation reflects how the individual chooses to interact with the experience environment that the firm facilitates. It involves more than a company’s ‘à la carte menu’ (Prahalad and Ramaswamy, 2004a, pp. 8, 10). The underlying benefit in co-creating experiences with customers is that it enables the firm and the customer to use each other as a productive resource to ‘co-shape’ the expectations of the latter.