By Pierre J. Benckendorff, Gianna Moscardo, Donna Pendergast
Gen Y, the internet iteration and the Millenials are all labels utilized by the media to explain the new release at the moment completing their schooling and starting to circulation into the grownup international of labor and relaxation. they've got captured the eye of the media and plenty of claims were made approximately their values, features, and possible destiny habit. yet what is going to they be like as tourists, managers, marketers and coverage makers of the long run? This booklet seems to be at new release Y in a tourism context; in huge conceptual phrases resembling tendencies and behaviour, and in utilized phrases, for instance certain types of commute that iteration Y takes half in, and tourism advertising and marketing aimed particularly at them. This quantity goals to outline and view the present and destiny iteration of tourism employees and shoppers, and should be an important learn for researchers and scholars in tourism experiences and comparable industries.
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The second key theme of positive attitudes towards diversity, flexibility and social issues is reflected in the interest of Gen-Y travellers in volunteer tourism, their increasing levels of concern over the impacts of travel and their strong desire to experience local cultures. Their family and social orientation is also evident in the work on desired features of hotels and the consistent finding that social interaction is a key element of a positive travel experience. Conclusions This chapter has examined the idea of generational cohorts and has discussed the challenges researchers face in using this concept.
It has an orientation towards family and social groups. This chapter argues that a fourth key theme is the extension of adolescence, with longer time spent in formal education. It is not yet clear what, if any, consequences will arise from this extended adolescence, but it is clear that it influences current patterns of behaviour, particularly for consumption. While we may not yet understand Gen Y, it is worth remembering that the concept of generational cohorts has been used to explain a number of phenomena, and there is no evidence to suggest that generational theory should be abandoned for this group.
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