By Brian Garrod, Stefan Gossling

Diving tourism has obvious such development long ago decade that the realm Tourism association indicates it's going to quickly turn into as very important as ski tourism. in accordance with a WTO estimate, there are actually 5-7 million lively qualified divers on the earth. regardless of its improvement as a mass tourism job, its dynamic development and nice monetary significance, really for island locations within the tropics, strangely few Read more...

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Extra resources for New Frontiers in Marine Tourism. Diving Experiences, Sustainability, Management

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Segmentation on the Basis of Involvement or Specialisation Several writers in the wider sports and adventure tourism literature have recommended segmenting these markets on the basis of participants’ extent of ‘involvement’ or degree of ‘specialisation’ in the activity. Such concepts would appear to be highly relevant to scuba Market Segments and Tourist Typologies for Diving Tourism 37 diving and, as such, might hold considerable promise as the basis for an actual segmentation of particular diving tourism markets.

Effects of recreational scuba diving on Caribbean coral and fish communities. Conservation Biology, 13, 888–897. Klein, R. (2002). Cruise ship blues: The underside of the cruise industry. Gabriola Island, British Columbia: New Society Publishers. Ministry for Tourism and Culture. (2006). Malta’s national tourism plan. Draft. Discussion document for external consultation. pdf (Accessed 22 February 2007). , & Ribera, L. (2001). Characteristics of divers at a Spanish resort. Tourism Management, 22, 501–510.

Educational messages, on the other hand, need to appeal intellectually and emotionally. If divers feel they are doing good through their diving behaviour, they are not only more likely to act in responsible manners, but will even open up in other contexts, such as of how to behave in more culturally sensitive ways. However, messages may not always be easy to deliver: there may be certain diver groups that are particularly difficult to reach (such as novice divers), while providing too detailed information might result in disinterest of other groups.

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