By Alan Fyall, Anna Leask, Brian Garrod, Stephen Wanhill
Customer sights characterize a fancy zone of the tourism and are the catalytic concentration for the improvement of tourism infrastructure and companies. As this region grows, there are nonetheless many inquiries to be spoke back and concerns to be understood - similar to what customer sights really are, what forces force their improvement, who visits them and why, how they're funded, and what the varied day by day demanding situations are in admire in their administration and advertising. the second one variation of this winning textual content investigates those matters additional and offers extra recommendations and recommendations for the current and destiny. Now in its second variation, dealing with customer points of interest: New instructions has been absolutely revised and up to date to incorporate new case reports on points of interest in Singapore, seasonal edition, religion-based points of interest, HRM concerns and history tourism. it is usually 5 new chapters taking a look at allure luck and failure, interpretation, college tours, dealing with gardens and model administration. Divided into 5 components, the ebook tackles the next center subject matters: . the function and nature of customer points of interest . the advance of customer allure provision . the administration of customer sights . the promoting of customer sights . destiny concerns and traits With contributions from world wide, this is often a vital textual content for undergraduate and postgraduate scholars of customer charm administration, written by means of topic experts with a wealth of expertise during this box. * absolutely revised and up-to-date all through with 5 thoroughly new chapters, together with interpretation, charm failure & good fortune, and model administration. * presents state-of-the-art perception into the problems, rules and practices of customer points of interest. * World-renowned participants with a wealth of expertise within the box. * New and vintage overseas case experiences from the united kingdom, united states, Singapore, Australia, New Zealand, Greece and Canada.
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Extra resources for Managing Visitor Attractions, Second Edition: New Directions
Sample text
This is something that was achieved by the opening in 2000 of the Tate Modern gallery in the old South Bank Power Station on the River Thames in London. ‘Wonder’ attractions The term ‘wonder’ attraction is used here to describe those very large projects that have major economic impacts on their location and are eagerly sought after as ‘flagship’ enterprises. Maximum uncertainty holds in this quadrant 29 ● ● ● Introduction: The Role and Nature of Visitor Attractions because of the number of unknowns and often the scale of the project, which on the one hand deters competition but on the other increases financial exposure.
Governments, very large attraction operators or major corporations with a leisure interest, are the ones who fund projects of this kind. Commercial operators are careful to limit their financial exposure, so ‘usually proceed with public-sector support, both in terms of kind (usually land) and cash, so as to spread the risks and help draw in external finance. The downfall of ‘wonder’ projects on the financial side has commonly come from: ● ● ● ● ● Too large a capital cost, making the project unfundable from the standpoint of raising equity to match debt.
Leask, A. and Fyall, A. (2007). An assessment of ‘international best practice’ in visitor attraction management: does Scotland really lag behind? International Journal of Tourism Research, 9, 21–42. Holloway, J. C. (1998). The Business of Tourism, 5th edn. Longman. Keynote (2005). European Tourist Attractions Market Assessment 2005. Keynote Publications. Leask, A. and Fyall, A. (2006). Researching the management of visitor attractions: international comparative study issues. Tourism Recreation Research, 31, 23–32.