By John Carman, Malcolm Cooper, Anthony Firth, David Wheatley

Potent administration is turning into more and more vital in all facets of archaeology. Archaeologists needs to deal with the artifacts they care for, their investment, historical websites, in addition to the perform of archaeology itself. the phenomenal papers in dealing with Archaeology are from specialists eager about those many parts of archaeology. handling Archaeology concentrates at the principles and rules of administration and relates them to archaeology within the Nineties, masking such an important parts because the administration of agreement and box archaeology, background administration, advertising, legislation and data know-how.

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Managing Archaeology

Potent administration is changing into more and more very important in all points of archaeology. Archaeologists needs to deal with the artifacts they care for, their investment, old websites, in addition to the perform of archaeology itself. the exceptional papers in dealing with Archaeology are from specialists focused on those many components of archaeology.

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1991) Beyond the Glass Case: The Past, the Heritage and the Public in Britain, Leicester: Leicester University Press. Murray, T. (1990) ‘The history, philosophy and sociology of archaeology: the case of the Ancient Monuments Protection Act (1882)’, in V. Pinsky and A. Wylie (eds) Critical Traditions in Contemporary Archaeology, Cambridge: Cambridge University Press. 30 JOHN CARMAN Newton, C. (1851) ‘On the study of archaeology’, paper read at the Oxford Discourse of the Archaeological Institute, 18 June 1850, Archaeological Journal 8: 1–26.

One may suggest that the thing which is marketed as heritage is not a material product but an emotional or perhaps even spiritual phenomenon. Certainly, it is a product that does not belong on the practical plane. It is plausible to suggest that it is the public’s reaction to the artefact that is being sold rather than the artefact itself; it is the impact of the artefact on the consumer MARKETING NOSTALGIA 33 being sold, not the material object. It is an idea, an ideal, that we are selling (Greffe 1990).

This is the sense in which material is considered by Carman, Pryor, Firth and Wenban-Smith. As a resource it is material to be drawn on and used— and this is the sense applied by Andrews and Thomas, Bower, Nixon, Startin and Wheatley. To some extent, and as pointed out by Darvill on value, these understandings overlap—a focus of research is no less subject to use than anything else, and in the case of Startin and Wenban-Smith this is the kind of use they envisage. If any problem exists here—and any real difference—it is in the burden of meaning carried by the term ‘resource’.

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