By Ray Kroc

Few marketers can declare to have extensively replaced the best way we are living, and Ray Kroc is one among them. His revolutions in food-service automation, franchising, shared nationwide education, and ads have earned him a spot beside the boys and ladies who've based not just companies, yet whole empires. yet much more attention-grabbing than Ray Kroc the company guy is Ray Kroc the fellow. no longer your common self-made magnate, Kroc used to be fifty-two years outdated while he opened his first franchise. In Grinding It Out, you are going to meet the guy in the back of McDonald's, one of many greatest fast-food enterprises on this planet with over 32,000 shops round the globe.

Irrepressible fanatic, intuitive humans individual, and born storyteller, Kroc will fascinate and encourage you on each web page.

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Extra resources for Grinding It Out: The Making of McDonald’s

Example text

I never went back. My selling job with the ribbon novelty outfit began to hit its limits before long. It was interesting, but I could see that I was not cut out for a career of peddling rosebuds for farm wives to sew on garters and bed cushions. So I gave it up in the summer of 1919 and got a job playing in a band at Paw-Paw Lake, Michigan. That was a genuine taste of the era. We were really “with-it,” in our striped blazers and straw boaters. Talk about your “flaming youth” and “Charleston-crazed kids,” wow.

With his utter frankness Ray Kroc thoroughly disarmed his audience of sophisticated MBA candidates. On both visits he regaled students with the story of his life and the history of McDonald’s, reporting in capsule version all that is spelled out in fuller detail in this autobiography. He fielded all questions that students put to him, exhibiting in his lectures and discussions the qualities which have made him a present-day commercial legend: his tough-minded business philosophy; his virtually compulsive adherence to the fundamental operating strategies designed to attract the family market; his emphasis on such basic qualities as courtesy, cleanliness, and service; and his abiding loyalty to his associates, particularly to those who have served McDonald’s since its fledgling years.

I was able to get a job with the Wooster-Thomas office in New York. This was in the cashier’s cage, however, and I didn’t like it nearly as well as the more active work of marking up boards. As it turned out, I didn’t have to worry about it much more than a year. One day when I went to work, the office was boarded up, and the sheriff had posted a notice that they’d gone bankrupt. That hurt! They owed me a week’s pay plus vacation time. I had been planning to take my time off the following week and go to Chicago to visit Ethel.

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