By Efraim Turban
Throughout the e-book, theoretical foundations valuable for figuring out digital trade (EC) are offered, starting from buyer habit to the industrial concept of pageant. moreover, this booklet provides the most up-tp-date issues in terms of EC as defined by way of a different workforce of specialists in a number of fields, together with a senior vp of an e-commerce-related corporation. The authors supply web site assets, various routines, and huge references to complement the theoretical shows. on the finish of every bankruptcy, a listing of on-line assets with hyperlinks to the internet sites can also be supplied.
Additionally, broad, vibrant examples from huge firms, small companies from varied industries, and providers, governments, and nonprofit firms from worldwide make recommendations come alive in digital trade. those examples, which have been amassed by way of either academicians and practitioners, express the reader the features of EC, its fee and justification, and the cutting edge methods businesses are utilizing EC of their operations.
In this version (previous versions released via Pearson/Prentice Hall), the authors bring about the newest tendencies in e-commerce, together with social companies, social networking, social collaboration, thoughts, and mobility.
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Additional resources for Electronic Commerce: A Managerial and Social Networks Perspective
Example text
The Content and Framework of E-Commerce Classifying e-commerce aids understanding of this diversified field. In general, selling and buying electronically can be either business-toconsumer (B2C) or business-to-business (B2B). 1). In B2B, business transactions are made online with other businesses, such as when Dell electronically buys parts from its suppliers. Dell also collaborates electronically with its partners and provides customer service online e-CRM (see Online Tutorial T1). Several other types of EC will be described later in this chapter.
Com/starbucks. Starbucks offers one of the best online marketing communication experiences on Facebook to date as well as mobile commerce engagements. Starbucks posts information on its Facebook “wall” whether it is content, questions, or updates. The company is also advertising on its Facebook homepage. Note that Starbucks is assessing the cost-benefit of such advertising. Starbucks’ Presence in LinkedIn and Google+ Starbucks has a profile on the LinkedIn site with over 50,000 followers (July 2012).
If all activities are digital, we have pure EC, if none is digital we have no EC, otherwise we have partial EC. If there is at least one digital dimension, we consider the situation EC, but only partial EC. com is partial EC, because the merchandise is physically delivered. However, buying an e-book from Amazon. com is pure EC, because ordering, processing, and delivery to the buyer are all digital. Note that many companies operate in two or more of the classifications. For example, Jaguar has a 3D application for self configuration of cars online, prior to shopping (see Vizard 2013).