By Susan Bregman (Ed.), Kari Edison Watkins (Ed.)

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How do you measure success? Our goal two years ago was to get a tweet retweeted more than 50 times. ” And I believe that got 60 retweets. And then we had the geese story. There were some Canada geese on the road and a patrol had two cars trying to guide the geese off the roadway because they could cause an accident. We took video footage of that and put it on YouTube. And that went international. That’s the first time I had to Google Translate Croatian and Brazilian comments on the YouTube site.

Gov/2012/09/tsa-week-in-review-6-lbs-of-black. html) Trend Micro. 2010. Corporate End User Study: Global Rise in Workplace Social Networking. July 12. s = 23 (accessed March 31, 2011). Twitter, Huey P. com/hueypbridge/status/​ 298892033316245​504) Williams, A. 2005. Do You MySpace? The New York Times. nytimes. pagewanted = all&_r = 0 (accessed October 1, 2012). Yahoo. 2011. Flickr. Yahoo Advertising Solutions. October 19. http://advertising. html. (accessed August 17, 2012). YouTube. USDOT. S. The interviews highlighted common issues, successful practices, and lessons learned.

S. According to the site, about 72 hours of video are uploaded to YouTube every minute, and users watch over 4 billion hours of video each month. Transportation agencies often use YouTube to educate and inform citizens about programs and policies. YouTube can also be an effective tool for building community support for a project or initiative. Here are some examples of how transportation agencies use YouTube. S. * In 2011, then Secretary of Transportation Ray LaHood started a monthly feature on YouTube called On the Go and he answered questions submitted by the public via Facebook, Twitter, and his blog.

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