By Perry Marshall
Guided by way of famed guide and best-selling writer Perry Marshall, revenues and advertising pros keep eighty percentage in their time and cash via zeroing in at the correct 20 percentage in their industry — then follow 80/202 and 80/203 to realize 10X, even 100X the luck. With a strong 80/20 software program device (online, incorporated with the book), dealers and agents discover tips to lessen time-wasters; promote it to hyper-responsive dealers and steer clear of tire-kickers; achieve coveted positions on se's; differentiate themselves from opponents and achieve esteem of their industry. With the integrated instruments they’ll see precisely what quantity of money they’re leaving at the desk, and the way to place it again of their wallet. dealers will determine untapped markets, high-profit possibilities and incremental advancements, gaining time and larger revenue strength. Supported by means of on-line instruments from Marshall, together with The 80/20 strength Curve, a device that is helping you spot invisible cash, and a...
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Extra resources for 80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More
Example text
It’s reality. Here’s a perfect example. Consider the wealth of the entire world—20 percent of the population enjoys 80 percent of the wealth: According to the International Monetary Fund, the total gross domestic product of all 196 countries in the world in 2011 was $79 trillion (refer to Figure 1-2). Figure 1-2 . This graph shows the productivity of all the world’s countries from least to greatest. Sixty-three percent, or almost $50 trillion of that $79 trillion, comes from just 10 countries. So 63 percent of ALL wealth is generated by 5 percent of the countries.
My second reason for joy at this book is that Perry takes a hint that I originally made about the Principle—its “fractal” nature—and expands it, drawing some incredibly powerful conclusions. What does this mean? Well, think about leaves or coastlines. A leaf has the same pattern on it whether you examine it with the naked eye from a distance, or close up, or take a magnifying glass to it. You see the lines and veins, and they look the same whatever the perspective. Similarly with a coastline—all coastlines in the world are different, but they are all recognizably the same pattern, and this applies whether you see the coast up close or from a jet plane.
It was hot and new and cutting edge (more like “bleeding edge”). I started going around to all kinds of companies in Chicago trying to sell it. It wasn’t terribly difficult to get appointments because a lot of people were curious. I would do “lunch and learns” and dog-and-pony shows at all kinds of companies. But nobody ever bought anything. One reason was this was a bleeding-edge product. ” That was me. Any time you’re in a situation like that, you have to be extra strategic. You can spend tons of money educating the public and never get a dime from anyone.