By Dermot McCormack, Aspatore Books Staff
ExecEnablers: net 2.0, written by way of best expertise visionary Dermot McCormack, outlines the way forward for the web and know-how economic climate and the way marketers, traders, executives and shoppers can take improve of the possibilities. imagine the net economic system and e-Commerce are lifeless? you are flawed! the 1st part of the net economic climate has come to an finish with the dramatic fall within the markets, besides the fact that part (Web 2.0) is simply getting all started and should take form even more carefully over the subsequent couple of years. during this booklet, Dermot McCormack in actual fact outlines the categorical traits, demanding situations and possibilities for firms, shoppers, the inventory industry and marketers. A severe learn for each CEO, government, investor, advisor, entrepreneur and a person attention-grabbing in profiting on a qualified or own point within the subsequent part of the net and expertise economic system.
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Extra resources for Web 2.0 2003-08 AC (After Crash): The Resurgence of the Internet and E-Commerce
Example text
This is an interesting trend. The last time I was in Dublin, I was sitting in a bar with four people, each of whom was having two different conversations with two different people somewhere in the world, in addition to the conversation with me. Companies need to realize that the way in which their customers want to interact with them will probably change over time, too. If companies can start to truly understand the way that interaction is developing, then they can understand how to take advantage of it.
It’s amazing to me that companies spend so much time and money on marketing and retaining customers that they almost ignore their employees. They might say they have the best customer retention, but an employee walks out the door every two seconds. That’s an interesting concept. Smart companies will take advantage of the knowledge they already have and use it internally. A new way to look at communicating with employees might be marketing to them. This applies especially to bigger companies. 0 will take advantage of a lot of the tools and knowledge available; you might even hear about ERM (employee relationship management) tools.
0. Customer service and customer experience will have to play a much bigger role in how you do business. If you absorb little else in this book, absorb that. Working closely with customers to help them understand their needs allows the company to serve them better. I can reach a focus group of 20,000 people online if I want to. It would be quite difficult to do that offline – I’d have to go to a football stadium. If you accept that customers do in fact rule, then getting their feedback and data on how your product or service is performing is critical.