By Bryan Bergeron
Boost and execute profitable instant thoughts on your corporation supplying the possibility of on the spot, cable-free net connectivity and an array of internet companies to mobile phones, hand held pcs, and different cellular units, instant know-how is already altering the way in which enterprise is finished, off and on the net. in case you are a non-technical govt or supervisor who must wake up to hurry as fast as attainable in this "next tremendous factor" on the earth of eCommerce, you would like Bryan Bergeron's The instant net. Writing from a company point of view, Bergeron fills you in at the key innovations and significant applied sciences concerned. You get an in depth examine the family instant industry in addition to the eu and Asian markets. most significantly, he offers you an entire blueprint for capitalizing at the new wave of eCommerce. A spouse site provides updates and hyperlinks to different websites delivering the most recent info at the nation of instant eCommerce
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Extra info for The Wireless Web: How to Develop and Execute A Winning Wireless Strategy
Example text
Although there will likely be some cost resistance among consumers, if the added functionality offered by a successive generation of devices is enticing enough, customers will opt for the new services. Consider the incremental sale of wired modems. 6-K modems as soon as they became affordable. This opportunity for continuing sales assumes that the wireless telecommunications industry can mirror the tactics used by the personal computer industry, where customers are enticed to upgrade to faster, slimmer, and more powerful laptop computers, even when their existing laptops are perfectly serviceable.
Company that pioneered the concept of providing a browser on wireless phones, has established a testing center in Belfast, Ireland, to test for browser compatibility. A standard browser environment will simplify and speed the task of developing content for distribution on mobile phones. Revisiting the theme of repeating patterns in business, technology, and politics, consider some of the domestic players in the wireless Web game and their resemblance to pioneers in radio, network broadcasting, and computing.
Despite these and other limitations, business professionals and an increasingly larger percentage of the general population rely on the telecom system for their everyday communications needs. Wireless 02 28 7/25/01 11:39 AM Page 28 ETHER BUSINESS Special Device Smart Phone Business Wireless PDA Interactive Pager Figure 2-2. Touch points for a click-and-mortar business that includes wireless connectivity is a natural, evolutionary extension of traditional touch points. The wireless touch points illustrated here are special devices, such as wearable computers, smart phones, wireless PDAs, and interactive pagers.