By Steven Pinker

A brief and exciting ebook at the sleek artwork of writing good via New York Times bestselling writer Steven Pinker

Why is lots writing so undesirable, and the way will we make it larger? Is the English language being corrupted through texting and social media? Do the youngsters this day even care approximately sturdy writing? Why may still any folks care?

In The feel of Style, the bestselling linguist and cognitive scientist Steven Pinker solutions those questions and extra. Rethinking the utilization advisor for the twenty first century, Pinker doesn't carp concerning the decline of language or recycle puppy peeves from the rulebooks of a century in the past. as a substitute, he applies insights from the sciences of language and brain to the problem of crafting transparent, coherent, and classy prose.

In this brief, pleased, and eminently useful e-book, Pinker indicates how writing will depend on mind's eye, empathy, coherence, grammatical know-how,and a capability to relish and reverse-engineer the great prose of others. He replaces dogma approximately utilization with cause and proof, permitting writers and editors to use the ideas judiciously, instead of mechanically, being conscious of what they're designed to accomplish.

Filled with examples of significant and grotesque prose, Pinker indicates us how the artwork of writing could be a kind of fulfilling mastery and a desirable highbrow subject in its personal correct.

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Extra info for The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century

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How abstract meaning is conceptualised through metaphor and image schema We now have two central features of cognitivist metaphor theory. The first describes how metaphors are formed; the second holds that metaphors are produced by other conceptual metaphors. These conceptual metaphors are the products of blends and spin off the further blends that make up metaphors in text. The more radical argument is that all abstract meaning expresses itself through the functions of the The Study of Metaphor 23 body or the way in which the body situates itself in the world.

Appropriately, the student came from Italy. Their Palladian prototype was given the detail of ‘a roof projecting over the walls’. This elicited two 40 Mind, Metaphor and Language Teaching lexical items with which the Italian speaker was unfamiliar: ‘project’ (in this more literal sense) and ‘eves’. The description then fumbled around an elaborate attempted visualisation of another word, which I could not at first deduce. The word was ‘chimney’ and we moved around it with talk of ‘circles’ and ‘rectangles’.

Meronyms are terms which share a common structure. Thus ‘wheels’, ‘hub caps’, ‘brake’ and ‘clutch’ are all meronyms because they are car parts. A teacher will give a meronymic structure to a vocabulary lesson when they devote it to labelling the diagram of a car. However, a sense of metonymy expands these overtly physical ties into ones that conceptualise contiguity across wider and more idiosyncratic zones of meaning. When a wider network of semantic fields is invoked, I have heard ‘car’ yield ‘accident’ or ‘freedom’, not ‘wheel’, thereby opening associated territories of pain, folly or freedom.

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