By Danielle Zilliox
Think it or now not, there are many companies that also do not need a clue concerning the web and e-commerce. it is a transparent but uncomplicated primer on easy methods to get a firm on-line - with no spending some huge cash. in exactly the earlier few years, web know-how and e-commerce recommendations became tremendous refined, leaving lots of people woefully in the back of. This booklet goals to assist them quick make amends for the basics. whereas such a lot great businesses have validated a web presence, the increase is simply beginning for smaller companies (eg. on-line order and supply companies by way of neighborhood grocery shops, eating places, flower shops). This e-book caters to their desire for functional, easy-to-read info overlaying all of the fundamentals, together with: what may be integrated on a website; tips on how to top marketplace the location; easy methods to use the web to learn a small bricks-and-mortar company; and the way to maintain expenses low. The book's message is straightforward: you do not have to benefit wonderful HTML or rent a pricey internet workforce to get on-line.
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Extra resources for The get-started guide to e-commerce
Example text
Most people still don’t know quite what to make of computers. We can use them, at least to some degree, but it seems only an ‘‘elect” handful of programmers can actually understand and manipulate their inner workings. When your PC breaks down, the best you can do is bang on the monitor a few times and try some harsh language. In the end, you’re probably forced to bring it to an expert and trust that they’ll know how to fix it. You feel utterly helpless, and that can make computers intimidating.
Programmers developed today’s standard formatting and hypertext protocols, and the computers themselves became smaller, faster, and Page 2 cheaper. Versatility increased as new applications began to flood the market. By the time 1993 rolled around, the Internet was poised to explode into mainstream America—and it did. Although the World Wide Web has only been a part of the publicconscience for a few years, it has already become a mainstay of everyday life. Most of us now deal with computers or the Internet on a regular basis.
You must make sure that when you do open your doors for virtual business, you’re ready for the consequences. Page 19 The purpose of this advice is not to frighten you away; on the contrary, the point of this whole book is to encourage small businesses to get involved in e-commerce. But you also need to know the facts. E-commerce is not a panacea for all your corporate ills. It would be foolish to assume success is guaranteed; more than one company has ended up losing business after moving online.