By Cindy Krum
Cellular advertising and marketing discovering Your clients regardless of the place they're Use cellular advertising and marketing to Supercharge manufacturers, revenues, and gains! utilizing brand-new cellular advertising and marketing options, you could craft campaigns which are extra own, certain, speedy, measurable, actionable–and enjoyable! Now, one of many field’s prime pioneers indicates precisely the way to make cellular advertising paintings to your company. Cindy Krum cuts throughout the hype, revealing what’s working–and what isn’t. She publications you thru opting for the perfect ideas and strategies in your items, providers, manufacturers, and customers…avoiding overly intrusive, counterproductive techniques…and tips to effectively combine cellular into your present advertising combine. notably, Krum exhibits you ways to successfully execute in your cellular advertising opportunities–driving larger model information, enhanced consumer loyalty, extra revenues, and better gains. issues comprise • Getting begun speedy with cellular advertising and marketing • knowing the overseas cellular advertising and marketing panorama • concentrating on and monitoring the fast-changing cellular demographic • Taking complete good thing about the iPhone platform • Leveraging cellular ads, advertising, and location-based advertising and marketing • construction micro-sites and cellular functions • acting SEO for cellular websites and functions • construction potent cellular affiliate marketing online courses • Integrating on-line and offline cellular advertising • keeping off cellular advertising junk mail, viruses, and privateness violations • Previewing the way forward for cellular advertising and marketing
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Additional info for Mobile Marketing: Finding Your Customers No Matter Where They Are
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Conferences can offer name badges that mobile phones can scan, to immediately enter new contacts into the phone. Events Case Study 1 At the Pick 舖n Pay Argus Cycle Tour in Cape Town, cyclists were encouraged to enter a contest hosted by Powerade to win prizes at the event. To participate, they had to download a packet of free content to their phone. The content included Powerade ringtones and wallpapers, along with a bar code that would be scanned off the phone to determine whether the recipient had won.
They can set up location-based Bluetooth broadcasts that send marketing messages directly to the consumer when they are in the area. They can also develop strategies that incorporate outdoor advertising, to allow users to text in for specials, menus, show times, directions, or other information. In many instances, urban areas are largely segmented by the type of business in the area. Shopping, restaurants, and entertainment venues might be in one area; business and commerce locations might be in another; and transportation services might be in another.
Some companies are already doing this: Some banks send account holders text messages when checks post to their accounts, and some pharmacies send text messages reminding recipients to refill their prescriptions. Other types of companies can leverage CRM systems for similar initiatives or for more creative mobile marketing efforts. Users will appreciate the high level of personalization and the responsiveness that you can show them, and this will help build trust and loyalty for your brand. If you are using persona marketing in conjunction with your CRM database, you will be able to predict the communication preferences of new users based on the preferences of others in their persona group.