By Joe Calloway
"Magnetic: The artwork of Attracting company is a glance at how continuously winning companies may be able to allure a gentle and ever-increasing movement of consumers. This leading edge textual content examines quite a number easy, robust suggestions that companies of any dimension or sort can use to draw new clients. the hot button is to do these issues that harness the ability of the one most crucial think about deciding to buy judgements: positive �Read more...
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Extra info for Magnetic : the art of attracting business
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They deliver on time. The Grand Guarantee is where the three things that WWWSC must get right drive these very powerful testimonials, which, in turn, drive new business to WWWSC. 1. Accurate Orders: You get what you ordered, and it meets the specifications for the job. 2. Accurate Billings: Your invoice will match your quote. 3. Accurate Delivery Times: Your order will be delivered when we've agreed it will arrive. WWWSC promises that if they make a mistake in any one of these areas, they will pay members of their Grand Guarantee Club $1,000.
Rather than take the path of being better, many of them took the “wow” path, with the hopes that buzzers and bells would create customers and increase business. The most challenging thing to deliver is real value. Create value. Be better. Quality always wins. That's really, really hard to copy. The only “different” that really counts in the market is value. Usefulness never does. He teaches the Ultimate Customer Experience. I wanted Scott's perspective on the whole idea of being better versus being different.
How can we do a better job of making our customers win? How can I do a better job of making my coworkers and partners win? It also gets you beaten in the market by competitors who focus on being better. I would submit to you that this is not my opinion, but the reality of the marketplace. Rather than take the path of being better, many of them took the “wow” path, with the hopes that buzzers and bells would create customers and increase business. The most challenging thing to deliver is real value.