By Peter S. Cohan
This guide goals to steer managers via all of the cultural and technical demanding situations of e-commerce, with how you can triumph over organizational demanding situations, outline the function of senior administration, layout e-commerce structure and display screen contracts and implementation.
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Extra resources for E-profit: high payoff strategies for capturing the e-commerce edge
Sample text
While each company must follow its own process of strategic balance sheet analysis, these examples should provide financial executives with a feeling for how successful users of e-commerce have proceeded. Competitive Opportunity and Threat Analysis While financial executives are finding that strategic balance sheet analysis is a useful way to get started in thinking about how best to deploy e-commerce, this analysis should not be conducted in isolation. As Figure 1-3 illustrates, the Internet can change the structure of many industries.
E-commerce portfolio analysis framework. 18 Figure 2-1. Quarterly growth in Cisco e-commerce revenue (Q1 1997 to Q3 1998). 33 Figure 3-1. Percentage of companies using the Internet by application (June 1998). 47 Figure 3-2. Percentage of companies not selling online by reason (June 1998). 48 Figure 3-3. Perceived benefits of online selling by degree of benefit (June 1998). 50 Figure 3-4. Percentage of companies adopting online selling by industry (by 1998 and 2000). 51 Table 3-1. Performance improvements from IBM's HR Payments E-Engineering.
99 Figure 5-3. Framework for assessing CEO's attitude toward e-commerce 101 Figure 7-1. Nature of change management process by source of e-commerce strategy and extent of business model change. 145 Figure 9-1. Spectrum of e-commerce architectures. 188 Table 10-1. Summary analysis of e-commerce application software. 219 Table 10-2. Summary analysis of DARPA's VPN proposals. 226 Page xiii PREFACE One of the most important questions about e-commerce is whether it is a real, lasting business phenomenon or a passing fad.