By Peter S. Cohan

Speedy perception into incomes tough forex make the most of the Internet

Covers the foremost parts of the pyramid of net company types, 9 net enterprise segments, and 6 center thoughts for taking advantage of the Internet

Examples and classes from a few of the world's so much profitable e-leaders, together with GE, Dell, Cisco platforms and NTT DoCoMo, and concepts from the neatest thinkers, together with Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel

Includes a word list of key suggestions and a accomplished assets advisor

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Additional info for E-Leaders: Leading 08.03

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This message is directed most strongly at firms that are intermediaries. The reasoning goes that the middlemen will be squeezed out as the Web bypasses their role in the economic system. 28 E-LEADERS Reality: in many industries, the Web is unlikely to create much advantage Often, e-commerce startups are trying to use the Web to bypass intermediaries. However, many of these startups are losing huge amounts of money, and the incumbent intermediaries are not losing significant market share. Because the incumbents have greater financial resources, they may ultimately find themselves in a position to acquire the stumbling startups.

However, as Fig. 5 suggests, e-commerce applications present opportunities for financial executives to consider factors in their evaluations that are typically associated with mergers or stock buybacks, not information technology projects. In other words, some e-commerce projects can significantly boost shareholder value. Lower costs Higher Earnings Higher revenues HIGHER STOCK PRICE Faster growth rate Market-Assigned P/E Ratio Internet business Fig. 5 Enterprise value assessment. Executives attempt to quantify the cash flows associated with each e-commerce project.

Myth: organizations that do not use the Web will soon perish This line of reasoning is a corollary to the basic message that the Web will transform everything. Sales people often try to motivate managers by exhorting them not to be left behind. This message is directed most strongly at firms that are intermediaries. The reasoning goes that the middlemen will be squeezed out as the Web bypasses their role in the economic system. 28 E-LEADERS Reality: in many industries, the Web is unlikely to create much advantage Often, e-commerce startups are trying to use the Web to bypass intermediaries.

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