By International Development Research Centr

E-commerce in Asia has been receiving massive awareness as a result proliferation of net connectivity and applied sciences within the area. in keeping with this development, Canada's foreign improvement examine Centre (IDRC) commissioned 4 reviews to enquire a few of the monetary, social, methodological, and defense concerns concerning this rising company paradigm.The scope of those reviews levels from the coverage atmosphere in Vietnam to the empowerment of rural women's artisan teams in southern India. The experiences have been underaken to discover the technical and socioeconomic achievements and demanding situations confronted by way of e-commerce in Asia, and to raised comprehend the teachings realized and destiny advancements of this dynamic enterprise version.

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As a result, there was outward migration and resettlement of artisans from these clusters. The use of ICTs offered a cost-effective marketing opportunity. However, the biggest challenge was to introduce ICTs where electricity and telephone connections were not working properly, and Internet use was almost non-existent. The main difficulties that the project faced at the initial stage were: lack of trust among cluster members; low levels of literacy in general and of IT awareness in particular; and poor IT infrastructure.

The initial diagnostic studies and survey provided very practical information about the existing socioeconomic set up of the clusters. 1). Strategy The strategy was primarily focused on improving the marketing skills of artisans by opening e-marketing channels for them, and improving their range of designs by linking them to new marketable design ideas. 1 Components of the Existing Marketing System Category Activity Artisan Artisan develops a product and sells it either to a local trader or a domestic consumer.

More than 500 products from the four clusters were displayed at the fair. The fair also provided an opportunity to promote the websites. The fair lasted eight days (23–31 August 2003) in Pragati Maidan, New Delhi. Because most of the items were related to home decor, it was deliberately decided for the project to participate in Sajavat (a trade fair organized by the India Trade Promotion Organization). The event generated more than 200 national and international enquiries. Preparation for Online Sales One of the project’s major activities was to launch an online portal.

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