By Thomas H. Becker

From Tijuana to Tierra del Fuego, Latin the United States is remarkably misunderstood, usually considered purely as a resource of inexpensive exertions, the place corrupt politicians and drug lords run rampant. therefore, many?€”especially smaller?€”U.S. companies are lacking out on profitable possibilities to extend their operations into this dynamic quarter, domestic to over 500 million shoppers. Drawing from over 30 years of firsthand event and learn, Dr. Thomas Becker is helping readers conquer those stereotypes and offers a concise and authoritative method of carrying out company in Mexico, important the United States and the Caribbean, and South America.Featuring present fiscal, geographic, and demographic facts, illustrative case examples, and ratings of functional advice, the booklet can provide a wealth of insights for figuring out marketplace stipulations, assessing aggressive possibilities, and negotiating profitable bargains. Chapters at the background and tradition of Latin the USA clarify the context for the way enterprise relationships are demonstrated and sustained, and illustrate the profound alterations which are positioning the area for renewed growth?€”particularly for small- and medium-sized U.S. companies. next chapters hide the main points of commercial practices?€”from identifying distribution companions and coping with logistics to carrying out your self in conferences and exchange indicates to getting paid and holding highbrow estate. Integrating process and strategies, the writer indicates you the way to split truth from fiction and earn a passport to benefit in a quarter that's breaking with its previous.

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Extra info for Doing Business in the New Latin America: A Guide to Cultures, Practices, and Opportunities

Sample text

Mexico City is not only the world’s most populous metropolitan area, it is also among its most polluted and crime ridden. Beware using taxis at night that are not associated with a hotel or designated taxi site. (3) The Labyrinth of Solitude, by Nobel Prize-winner Octavio Paz, offers a wealth of insights into the character of Mexico and how it differs from that of the United States. MEXICO NICARAGUA Sq. : 49,985. 2 million. Avg. income: $2,400. Climate: Warm, tropical; rainy season is May–October.

30–31. 16. ” (2000), The Economist, September 30, pp. 30– 33. 17. Juán Carlos Perez (2003), “Study: US Hispanics’ Net Use Grows,” IDG News Service/Latin American Bureau, January 27. 18. ” (2001), Business Traveler, November–December, p. 60. 19. ” (2002), CIA World Factbook 2002, Washington, DC: Central Intelligence Agency (conversion to square miles by author). 20. ” (2002). 21. S. Department of Commerce. 22. ” (2002). 23. S. Department of Commerce. 24. ” (2002). Where and What Is Latin America?

This process is revolutionizing the way business is done in the mega-market of the Americas. As the fear of being left behind overcomes the fear of change, yesterday’s cliché of the global village is becoming today’s reality for 800 million consumers who inhabit the Americas hemisphere. You will not find in this book one single key to doing business in Latin America. Success is tied to a whole key ring. The keys that will unlock profits for the medium-size exporter of consumer goods are not the same ones that will open the door for the firm aiming to set up master franchisees for industrial security systems.

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