By Don Tapscott
This article explores all elements of the networked company international, from the significance of belief within the digital association to the altering nature of shopper relationships, to ways in which businesses can generate worth via their highbrow resources.
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Extra resources for Creating Value in the Network Economy
Example text
Such high standards of trust have been maintained through the establishment of a new series of mechanisms and community norms. Each of these community standards taken alone is probably insufficient to deter criminals, but together they establish a trusting environment. eBay has deliberately set out to manage trust by taking a number of initiatives to build a genuine community. Members must register and provide some information about themselves before they participate in an auction. People get to know each other, not unlike a physical community.
Or, as Robert Lucky, a former director of AT&T Bell Laboratories, says, they are the "unorganized sludge" of the information age. In the early years of this economy, we focused on data that came to us in four particular forms: numbers, words, sounds, and images. What we did with those datahow we processed, stored, or otherwise manipulated themdetermined their value. Information is data that have been arranged into meaningful patterns. Numbers are data; a random number table is information. Similarly, sounds (converted into notes) are data that can be arranged in an infinite number of systems to produce the information we call music.
Sometimes called "softbots," "knowbots," or just ''bots," software agents are personal assistants owned and controlled by you. They will get to know you, your preferences, and your sense of style. These tireless little workers surf the Net for you day and night, looking for information you've requested; evaluating the veracity of a vendor's marketing message; finding that perfect chocolate chip cookie; evaluating new movies based on your preferences and the opinions of others you trust; comparing sport utility vehicles; organizing your personalized daily newspaper; communicating for you; trying on different types of jeans; and doing other jobs.