By Sandeep Krishnamurthy

Modern study in E-Marketing, quantity 2 builds at the highbrow capital of quantity 1 via delivering a compilation of inter-disciplinary chapters concerning e-marketing.

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Is prohibited. Evaluation of Web Sites on Information and Entertainment Properties 29 Bezos, J. (1999, July 20). Setting the standard with Jeff Bezos. Internet Summit 99, Dana Point, CA. Buss, A. , & Plomin, R. (1975). A temperament theory of personality development. New York: Wiley. , & Wells, W. D. (1999). Attitude towards the site. Journal of Advertising Research, 39(5), 27–38. Childers, T. , Carr, C. , & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior.

Camacho, A. (1995). Opportunities for involvement research: A scale development approach. Journal of Advertising, 24(3), 69–75. , & Zeisser, M. (2000). Building digital brands. The McKinsey Quarterly, 2, 43–51. , & Bagozzi, R. P. (2001). Consumer behavior in digital environments. In J. Wind & V. ), Digital marketing: Global strategies from world’s leading experts. New York: John Wiley & Sons. Eighmey, J. (1997). Profiling user responses to commercial websites. Journal of Advertising Research, 37, 59–66.

Copy factors related to persuasions scores. Journal of Advertising Research, 24(6), 16–22. Nielsen, J. (1996). Top ten mistakes in Web design. com Nielsen, J. (1999a). Why people shop in the Web? com. Nielsen, J. (1999b). Ten good deeds in Web design. com Novak, T. , Hoffman, D. -F. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing Science, 19(1), 22–42. Nvision. (1999). 4 out of 5 users never re-visit the average Web site. CyberAtlas. html Parasuraman, A.

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