By Sandeep Krishnamurthy

Modern examine in E-Marketing brings the intrinsically inter-disciplinary paintings of e-marketing, by way of educational researchers from quite a few fields, to at least one outlet. This booklet fuels the cross-fertilization of rules and larger dissemination of key examine thoughts. Contributions from fields as diversified as advertising, administration, MIS, communique, laptop technology and finance supply publicity to state-of-the-art rules with wide scope and foreign concentration.

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Trifts, V. (2000). Consumer decision making in online shopping environments: The effects of interactive decision aids. Marketing Science, 19(1), 4–21. , Pastore, D. et al. (1999). The emerging digital economy II. Washington, DC: United States Department of Commerce. Hirschman, E. , & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods and propositions. Journal of Marketing, 46, 92–101. Hoffman, D. , & Novak, T. P. (1996a). Marketing in hypermedia computer– mediated environments: Conceptual foundations.

Research question 5 explores the relationship between the number of bids at an auction and the winning bid price while research question 6 examines whether listings that include more pictures realize higher prices. This research question builds on a finding from Sena et al. (2004) that higher quality descriptions (for designer watches and DVDs) resulted in higher bid prices (see Figure 3 for an example of a listing with 28 thumbnail photos). Prior research has indicated, with some exceptions, that seller feedback correlates positively with winning bid prices.

A temperament theory of personality development. New York: Wiley. , & Wells, W. D. (1999). Attitude towards the site. Journal of Advertising Research, 39(5), 27–38. Childers, T. , Carr, C. , & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77, 511–535. Chow, G. C. (1960). Tests of equality between sets of coefficients in two linear regressions. Econometrika, 28(July), 591–605 Cognitiative. (1999). E-commerce and the evolution of retail shopping behavior.

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