By Sandeep Krishnamurthy
Modern examine in E-Marketing brings the intrinsically inter-disciplinary paintings of e-marketing, by way of educational researchers from quite a few fields, to at least one outlet. This booklet fuels the cross-fertilization of rules and larger dissemination of key examine thoughts. Contributions from fields as diversified as advertising, administration, MIS, communique, laptop technology and finance supply publicity to state-of-the-art rules with wide scope and foreign concentration.
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Additional info for Contemporary Research In E-marketing, Vol. 2 (Contemporary Research in E-Marketing)
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Research question 5 explores the relationship between the number of bids at an auction and the winning bid price while research question 6 examines whether listings that include more pictures realize higher prices. This research question builds on a finding from Sena et al. (2004) that higher quality descriptions (for designer watches and DVDs) resulted in higher bid prices (see Figure 3 for an example of a listing with 28 thumbnail photos). Prior research has indicated, with some exceptions, that seller feedback correlates positively with winning bid prices.
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