By Philipp Erik Otto
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Scanned from John Maynard Keynes, Essays in Persuasion, ny: W. W. Norton & Co. , 1963, pp. 358-373.
Extra resources for Cognitive Finance: Behavioral Strategies of Spending, Saving and Investing (Economic Issues, Problems and Perspectives)
This includes the internal construction, as well as, the external structuring of saving. Construal or mental representation is important for the various self-control initiatives, and for understanding the mental representation of saving it is useful to know how people structure their finances. The assumption of concepts stresses the importance of cognition. , Dretske, 1993). , 1996). This explorative experiment examines the understanding people have of saving by asking them to describe their definition of saving and by visualizing their saving structures in place.
2000). On the other hand, the role and potential of personal data in customer relation management has been stressed (Godin, 1999; Milne & Boza, 1998). Only when using behavioral data in a way that supports all concerned, then real improvement of data-based customer services can be achieved. As demonstrated, transactional data cannot only be easily transformed into useful information for marketing purposes, it can also help to build psychological models to provide a better understanding of the customers in general.
By contrast, it could simply be a result of limited control, reflecting human imperfection or akrasia. To evaluate these opposing concepts of saving behavior deficits, needs a closer look at the demands in the domain of future savings and the ways in which people try to achieve them. The level of sophistication and differentiation in self-control demand and self-control strategy use will serve as a willingness indicator for saving. Goal specification is often left aside in behavioral research, and commonly the general aim of value maximization is assumed, but a more specific goal can be essential for the selection of the self-control strategy.