By Paul Doocey

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An “Attendee Choice Award” will also be given based on votes from Gaming Technology Summit attendees. Important Dates: Submissions Open: December 8, 2011 Submissions Close: February 22, 2012 ENTER TODAY! com ALL GAMING QUESTIONS? com 718-432-5421 ALL THE WORLD GAMES & TECHNOLOGY In Search of VALIDATION Hiding in plain sight — the best technology you’ve never seen BY JAMES RUTHERFORD O f all the sights and sounds clamoring for the player’s attention on the slot floor, there is one element that is vital to the success of the whole experience, the bill acceptor, and it’s the one all casino operators absolutely don’t want their customers to notice.

Com. com. EYE TO THE FUTURE FutureLogic, a California-based company that designs and builds high-reliability electromechanical assembly solutions for nearly every printing need, will be showcasing two products at this year’s ICE show. To start, the company will officially launch its PromoNet couponing solution for the Europe, Middle East and Asian (EMEA) marketplace. PromoNet can be integrated with the company’s TITO gaming printers such as the GEN3 Evolution printer and GEN2 Universal printer. The PromoNet solution offers casinos the ability to create campaigns for both carded and noncarded players, and automatically trigger marketing campaigns based on realtime game play metrics, player tracking information, POS systems and redemption terminals, allowing casino marketers to issue a coupon at the game or HBE (hospitality, beverage, entertainment) location to attract and retain customers.

Combined with Royal Red and Brilliant Blue, operators can select game suites tailored to their players’ desires. diversity offers a variety of up to 10 games grouped into categories that can be selected by players via touch screen, with Roulette 34 now available as a selection. Presented on the new OXYGEN cabinet, diversity allows players to select their preferred game types with different volatility levels, and is the only multigame on the market featuring proven, top-performing standalone progressive games, all in multi-line and multi-denomination format.

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