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Additional resources for 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
If you want to address the media, be sure to include a Media Center. If you want to attract potential investors, be sure to include a comprehensive Investor Relations section. Give consideration to viral and permission marketing elements that can be included on your site and where they can best be positioned. We discuss these elements in depth in later chapters. Once you have the completed and approved storyboard, it becomes the blueprint for construction of your site. You are now ready to move on to the actual construction.
It should show you, on paper, the first draft of the content and layout of your site. It gives you the chance to review the layout and make changes before development begins. 3. A sample layout of a home page and the main site components. 4. 19 A sample layout of a subsection and the details included within. A Web site storyboard can be thought of much like a hierarchical organizational chart in a business. In a typical business structure, the executives sit on top, followed by their subordinates, and so on.
Other Things to Consider Up Front Although setting your primary objectives is vital, it is just as important to identify your secondary objectives. By setting appropriate secondary objectives, you will be more prepared to achieve all your online goals. Many companies identify only primary objectives for their Web site and completely neglect secondary objectives that can help them succeed online. Following are some common secondary objectives for online businesses to consider: • The site should be designed to be search engine friendly.