By Susan Sweeney CA

An expanding quantity of real property purchasers and dealers are making the internet their first vacation spot, so getting extra of them to forestall at an agency’s or person agent’s web site can suggest millions of greenbacks in commissions. The confirmed electronic mail, linking, and web advertising innovations supplied increases preliminary customer site visitors to any genuine property web site and retain purchasers and returning many times. moreover, actual property brokers and workplace managers can use the templates, checklists, and kinds incorporated to make their web site an incredible and potent promoting instrument.

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Additional resources for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series)

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Use your Web traffic analysis software to determine the screen resolution preferences of your visitors. See Chapter 26 for more information on Web traffic analysis software and the reports you can access. Your Web site should steer clear of scrolling marquee text. Scrolling marquees are difficult to read and are not compatible with all browsers. Simply post text directly on your pages if you have something important to say. Other Notes Your home page should be 50 KB or less and should be displayed on no more than one or two screens.

These courses are delivered immediately over the Internet or can be ordered as a CD. com) 2 Designing Your Site to Be Search Engine Friendly W hen Internet users are doing their research on finding a new home, finding the best mortgage, what their current home is worth… how do they do it? The most common research tool used is the search engine—85 percent of people doing research online use the search engines to find what they are looking for. Because search engines can bring significant volumes of traffic to your site, you must understand how the major search engines work and how the design of your site can influence the indexing of your site by the search engines.

Write for scannability. Don’t set your text size too small, as this is too hard to read. However, if your text is set too large, it looks like you are shouting. Also, avoid using ALL CAPS, WHICH COMES ACROSS AS SHOUTING AS WELL. Color Notes Keep your online and offline images consistent. Logos, corporate colors, and other marketing collateral associated with your company should all be consistent. Choose your background and font colors carefully. You want to provide a pleasant viewing experience for your visitors, so be sure to use backgrounds that are not too busy and don’t obscure your text.

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